What is a mirrored consumer and how can digital twins be used in retail? In this conversation, Bill speaks with Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture. Deepak and Bill dive into mirrored consumers, digital twins in the retail space that mimic consumer behavior. They also discuss the complexities of digital transformation and some of the challenges being tackled with edge technologies in retail.
What is a mirrored consumer and how can digital twins be used in retail? In this conversation, Bill speaks with Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture, where he is focused on driving digital transformation, modernization, and platform development, particularly emphasizing intelligent edge computing, data analytics, and artificial intelligence at the edge. Deepak and Bill dive into mirrored consumers, digital twins in the retail space that mimic consumer behavior. They also discuss the complexities of digital transformation and some of the challenges being tackled with edge technologies in retail.
"Mirrored consumers are the digital representation of our customer's profile persona. And that profile is being derived from first- or third-party data points. Maybe it can be variables, it can be sensors, it can be history, haptic technologies we are using. And by understanding the consumer through a mirrored consumer, we can understand what will be the next step of the consumer journey in daily life?"
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Timestamps:
01:15 How Deepak got started in tech
05:18 Why do customers turn to Accenture?
09:43 How have customer needs evolved in recent years?
12:02 What is a mirrored consumer?
14:34 How is technology changing the consumer landscape?
19:23 Creating digital twins
23:12 Digital twin examples
30:00 Hyper-personalization in retail and dynamic pricing
33:50 Generative AI at the edge and small language models
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Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we’re here to help you simplify your edge so you can generate more value. Learn more by visiting dell.com/edge for more information or click on the link in the show notes.
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Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.
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